February 28-29, 2024
New York, New York
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FROM STORYTELLING TO SELLING
A seamless, frictionless and intuitive buying experience across all touchpoints, devices and contexts remains paramount for brands seeking to garner preference and loyalty in an ever-more-fractured world.
Melding brand storytelling and sales has never been more important, and new technologies—looking at you, AI—enable that in dynamic new ways.
At Commerceweek, we’ll explore the internal skills, capabilities and investment necessary now to deliver the best brand commerce experiences across a digital ecosystem, as well as the role of creativity—in all of its definitions—in selling effectively and consistently, tapping into consumer and customer proclivities and priorities through powerful data analytics.
@ADWEEK
#COMMERCEWEEK
THE 2024 COMMERCEWEEK SPEAKER LINEUP
See the Full 2024 Lineup
Andrew Mok
Chief Marketing Officer
Turo
Alyssa Hook
Chief Revenue Officer
GroundTruth
Camilla Cho
Senior Vice President, eCommerce
Vox Media
Marni Levine
Head of TikTok Shop US Operations, SMB
TikTok
Evan Moore
Senior Vice President, Commerce Partnerships, NBCUniversal Advertising and Partnerships
NBCUniversal
Dametra Johnson-Marletti
Corporate Vice President, Digital Gaming
Microsoft
Gayle Tait
Chief Executive Officer
Trove
Ayo Jimoh
Senior Vice President, Product
Fetch
John Agahyan
Founder and Chief Executive Officer
emcee
Ivan Dashkov
Head of Emerging Technology and Media
Puma
Matt Rodbard
Editor in Chief
TASTE
Stacy Taffet
Senior Vice President, Marketing
PepsiCo Beverages North America
Risa Crandall
Senior Vice President, CPG and BevAlc Strategy and Sales
Aki Technologies, the Media Division of Inmar Intelligence
Jay Picconatto
Vice President, Advanced Marketing Solutions
General Mills
Yuni Baker-Saito
Chief Executive Officer and Co-Founder
Chicory
Dipanjan Chatterjee
Vice President and Principal Analyst
Forrester Research
Sarah Henry
Vice President, Head of Content, Influencer, and Commerce
Walmart
Todd Corley
Senior Vice President, Inclusion, Sustainability & Community
Carhartt
Matt Collins
Director, Product Marketing
MNTN
Michael Della Penna
Chief Strategy Officer
InMarket
Joey Petracca
Chief Operating Officer and Co-Founder
Chicory
Michelle Weiskittel
Head of Media, Creative and Operations
Albertsons Media Collective
Devrie DeMarco
Managing Director
MediaLink
Stephanie McHale
Vice President, CPG and Retail Partnerships
Shopkick by Trax
Aditya Madiraju
Digital Creator
@adityamadiraju
Ed East
Founder and Global Chief Executive Officer
Billion Dollar Boy
Amanda Bopp
Vice President, North America Marketing & E-Commerce
Kate Spade
Leonard Brody
Co-Founder and Executive Chairman
Caravan
Kofi Amoo-Gottfried
CMO
DoorDash
Barbra Sainsurin
Executive Director, Brand and Digital Marketing
Anthropologie
Leah Wise
Senior Shopper Marketing Manager
Unilever
Nneka Ude
Vice President Strategy Director
Arc Worldwide
Kara Brothers
President
Starface World
Emily Sundberg
Writer and Director
Cole Mason
Co-Founder and Chief Executive Officer
Pearpop
Megan Cameron
Senior Vice President, Retail Media Practice Lead, New Stream Media
dentsu
Ben Felix
Chief Marketing Officer
Stackline
Marci Raible
Vice President, Integrated Marketing
Campbell Soup Company
Steve McGowan
Regional Vice President, Omni Shopper Activation and Strategic Partnerships
Mondelēz
Alex Frias
Head of Integrated Marketing
Wayfair
Marie-Laure De Veyt
Retail Influencer & Innovation Marketing Lead
Microsoft
Rachel Weiss
Vice President
L'Oreal BOLD Ventures
Paul Hiebert
Deputy Editor
Adweek
Dawn Ostroff
Board of Directors
Mattel and Paramount
Event Passes
Please take a moment to review eligibility criteria for the Commerceweek pass types. If you accidentally register for the incorrect pass type (based on your organization and role) you will be notified via email and required to correct your pass type. If you have any questions regarding eligibility, please contact us here and we will be happy to assist you in selecting the correct pass type.
Special discounts are available for Adweek+ Subscribers, undergrad students, non-profits and teams—inquire here.
Brand and Marketer
Pass
Save 10% with group rate passes
Pass Benefits
- In-person access to two days of insightful sessions with industry leaders.
- Unrivaled networking: make industry connections during networking breaks, meals and the evening co*cktail reception.
Unlimited access to on-demand content for one year.
Eligibility Criteria
You are currently employed at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment and sports), in a marketing, brand or product management, management, creative, innovation, production, social media, or operations role.
Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry).
Single Pass
$499/person
Get Single Pass
Group Pass (3+)
$449.10/person
Get Group rate Pass
Agency and Media
Pass
Save 10% with group rate passes
Pass Benefits
- In-person access to two days of insightful sessions with industry leaders.
- Unrivaled networking: make industry connections during networking breaks, meals and the evening co*cktail reception.
Unlimited access to on-demand content for one year.
Eligibility Criteria
You are currently employed at an agency or media organization (includes digital, TV and print media). Or you are a consultant.
Single Pass
$999/person
Get Single Pass
Group Pass (3+)
$899.10/person
Get Group Rate Pass
Technology, Software, Solution Provider Pass
Pass Benefits
- In-person access to two days of insightful sessions with industry leaders.
- Unrivaled networking: make industry connections during networking breaks, meals and the evening co*cktail reception.
Unlimited access to on-demand content for one year.
Eligibility Criteria
You are currently employed at a business technology (mar-tech, ad-tech) organization, or other vendor or solution provider whose primary business is providing a service or solution to consumer brands and other businesses. Limited to 3 attendees per company. Limited capacity.
Single Pass
$999/person
Get Single Pass
Virtual
Pass
Save 10% with group rate passes
Pass Benefits
Unlimited virtual access to all Main Stage session content live and on-demand for one year.
Single Pass
$249/person
Get Single Pass
Group Pass (3+)
$224.10/person
Get Group Rate Pass
Key Takeaways
The Key to Delightful Commerce Experiences
It’s no secret that delivering seamless, frictionless, personalized commerce experiences is essential to driving sales, but the how can be a little more challenging to dissect. At Commerceweek, we’ll gather leaders in the commerce space to dig into how you can build smooth, efficient and effective commerce environments that keep your customers coming back, time and time again.
Commerce <> Brand
Commerce encompasses so many touchpoints with your customers and audiences, and when harnessed properly, it can be a powerful tool to driving customer engagement and brand. At Commerceweek, we’ll explore how you can use the latest commerce advancements to power customer growth, engagement and your brand.
Where’s Your Dollar Going?
An already complex, constantly evolving factor, consumer spending only becomes increasingly volatile in an uncertain economy. Join industry expects as we break down the latest trends, what to expect in the coming months. You’ll leave with insights on the where, why and how customers are spending, and what they mean for you, and how to apply these insights for your brand.
So Many Media Channels, So Many Best Practices
OOH, digital, in-store, in-game, social media, connected TV, and beyond, with so many channels it can be challenging to determine which to use, when, and how to connect the dots in omnichannel marketing. Join industry leaders as they discuss the landscape, how best to harness it—and for what. You’ll leave with best practices for each channel and a game plan to elevate your commerce marketing campaigns.
The 'Phygital' Frontier
Get insights into how you can unlock the phygital frontier for your brand by harnessing AR and VR environments, and how best to do so.
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