Link by Stripe: One-click payments (2024)

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Frictionless checkout

Link autofills your customers’ payment information to create an easy and secure checkout experience.

Create a frictionless checkout—businesses with a large repeat customer base have seen an average returning user conversion increase of 14%.

Enable your customers to check out in seconds with the optimized Link experience, 3x faster than non-Link customers.

Tap into a network that's adding millions of new customers every month. Link is built into the hundreds of thousands of sites that use Stripe.

Turn on Link directly in Stripe’s payment integrations—it’s available in Checkout with no code required and will match your customized UI in Elements.

[Link] is one of the most critical pieces of making sure we have a really, really well-operating storefront. About 18% of all payments are leveraging Link now so it’s really great to see our customers adopt and trust it.

How it works

Link autofills your customers’ saved information in a few simple steps. Your customers’ data is encrypted to keep it secure and, as a certified PCI Service Provider Level 1, Link meets the highest level of certification available in the payments industry.

Customers choose to save their payment information at check out.

When customers use Link on a new site or new device, they’ll receive a one-time code via SMS to verify their identity and keep their payment information secure.

Link instantly populates customers’ saved payment details when they enter their email address, allowing them to check out quickly on any Link-supported site.

Customer choice

Link enables customers to save their preferred payment methods to their account and access those credentials at any of the hundreds of thousands of Link-enabled businesses globally. For your business, this means a fast, streamlined, and better-converting checkout experience.

Link bypasses high-friction manual card entry by autofilling customers’ saved payment details. Link can access up-to-date card information even if the physical card has expired or been replaced.

Explore the docs

Customers seamlessly add and reuse their US bank accounts to quickly check out using Link.

Explore the docs

Fully integrated

Link is built into Stripe payments surfaces with no additional charges or fees.

No code is required to enable Link if you use the Checkout payments integration or Payment Links, and you can manage Link directly from the Dashboard.

For businesses and platforms in 40+ countries, seamlessly integrate Link into your checkout with the Payment Element. Link is also available for the Payment Request Button and the Card Element.

Case studies

OpenAI builds models such as ChatGPT and DALL·E. These models demonstrate the potential of AI to transform the way we communicate and create.

OpenAI sought to introduce its first paid subscription plan, ChatGPT Plus, and quickly stand up commercial operations that could scale.

Within weeks, OpenAI was able to integrate Stripe payments products, including Link. Link enables OpenAI’s customers to pay 40% faster.

The performance of Link speaks for itself - the product has significantly increased our conversion rate and delivered a faster checkout experience.

MemberPress is a paywall, membership, and learning management system plugin for WordPress that helps creators and influencers easily build and monetize their online services.

As MemberPress grew, it was looking for new and innovative ways to remove friction from the checkout experience.

MemberPress integrated the Payment Element and Link and within a few months, Link had become the most used payment method on the platform. Over 30% of customers choose Link at checkout.

We want to be the easiest membership platform and Link helps us get further in that direction. Since using Link, we’ve seen a 5% platform-wide growth in conversions in four months.

Pricing

Link is built into existing Stripe payments integrations with no additional charges or fees. Not sure where to begin? We’re here to answer any questions.

*Companies on custom pricing for payments processing should contact sales about their Link pricing.

**Starting on March 21, 2024, Stripe will begin matching Link Payment Method rates to custom blended rates for cards on a rolling basis. Businesses with custom blended rates for cards will have the same rate automatically applied to Link Payment Method transactions and disputes, unless the business also has a custom rate for Link Payment Method.

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